Cambridge Audio, brand identity

2026

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Visual Identity
Brand Identity
Brand Strategy
Graphic Design
Art Direction

I initiated and proposed the rebrand at a turning point for Cambridge Audio, as we looked to open the brand up to new audiences without losing what had made it distinctive. Working with the Head of Brand, I helped secure board approval and budget, developed the internal brief and brought Only Studio on board as the creative partner. I worked closely with them throughout the strategy, messaging and identity development, helping shape the direction through regular creative reviews and collaboration.

Following approval, I helped lead the rollout of the new identity across the business, contributing to its design and application across every touchpoint. I then led the internal team in carrying the identity forward, developing new creative and ensuring the brand continued to evolve consistently through design and art direction.

Cambridge Audio: Matt Savage, Tony Stott, Matthew Williams, Lauren Chalmers
Only Studio: Matt Tweddle, Dan tweddle, Aidan Cooke, Dan Reid, Kyriakos Kokkinos
Video & Photography: Percy Dean, Max Budny, Jonathan Bushell, Will Hartley
Typography: Klim Type Foundry
Styling: Chris Henderson
CGI & animation: Matthew Williams, Jake Naish
Additional motion: Jake Richardson

Press:
Design weekly
Awards: 
Gold for Best Visual Identity in Tech, Media & Telecoms
(Transform Awards 2026)