Cambridge Audio, brand identity

2026

Visual Identity
Brand Identity
Brand Strategy
Graphic Design
Art Direction

Cambridge Audio had reached a point where the brand needed to move forward. I initiated the rebrand to reposition the brand within contemporary music culture, opening it up to a broader, more culturally engaged audience without losing what made it distinctive.

Working with the Head of Brand, I helped secure approval and brought Only Studio on as our creative partner, working closely with them across strategy, messaging and identity development.

Following launch, I led the internal creative team in bringing the new identity to life across the business, developing new work, art directing campaigns and continuing to evolve the brand through design.

Cambridge Audio: Matt Savage, Tony Stott, Matthew Williams, Lauren Chalmers
Only Studio: Matt Tweddle, Dan tweddle, Aidan Cooke, Dan Reid, Kyriakos Kokkinos
Maharishi Project: Hugo Lai, Nathan Lee
Video & Photography: Percy Dean, Max Budny, Jonathan Bushell, Will Hartley
Typography: Klim Type Foundry
Styling: Chris Henderson
CGI & animation: Matthew Williams, Jake Naish
Additional motion: Jake Richardson

Press:
Design weekly
Awards: 
Gold for Best Visual Identity in Tech, Media & Telecoms
(Transform Awards 2026)